Delhi NCR's D2C Surge

Delhi NCR has officially overtaken Bengaluru in the Direct-to-Consumer (D2C) race. The region has attracted over $3.5 billion in funding and facilitated 434 D2C startup deals.

Homegrown Consumer Giants

Delhi NCR is home to successful D2C brands like boAt, Mamaearth, Lenskart, and Country Delight, showcasing its strength in building direct consumer relationships.

Bengaluru Stays Competitive

Bengaluru is not far behind, having secured over $3.4 billion in backing for its D2C ventures, including popular names like Wakefit, Mokobara, Snitch, and Licious.

Which City Will Shape India's Consumer Future?The battle for the D2C crown is heating up. Which city do you believe will be the launchpad for India's next big consumer brands?