Significant Funding Boost for Honest Farms
Honest Farms, DeHaat's food brand focusing on pesticide-free produce, has successfully raised ₹35 Crore in a pre-Series A funding round. The investment was led by OTP Ventures, with support from Sadev Capital and Maiuni Ventures.
New Leadership to Drive Growth
As part of this expansion, Adarsh J Srivastava, a cofounder of DeHaat, will now take on the role of CEO for Honest Farms. This move signals a strategic focus on scaling the brand's operations and market reach.
Expanding Reach and Product Range
The newly acquired funds will be instrumental in expanding Honest Farms' presence to new cities and launching an even wider array of products. They aim to reach over 10,000 stores and ₹200 Crore in annual revenue within the next 18 months.
Promoting Healthy Choices Across India
Currently, Honest Farms offers over 100 products sourced directly from DeHaat's farmer network. These are available in more than 3,000 stores across 120 cities, bringing pesticide-free options to numerous Indian households.
