Rupee Pricing is Here
Anthropic, the company behind Claude, has introduced rupee-denominated pricing. The 'Pro' plan now starts at ₹2,000 per month when billed annually. This simplifies subscriptions for both individual users and businesses across India.
India is Now Claude's 2nd Largest Market
Following this pricing update, India has become Anthropic's second-largest market globally, after the United States. It's estimated that Indian users account for 5.8% to 7.2% of Claude's total usage.
Global AI Players Focus on India
This move mirrors OpenAI's recent introduction of India-specific pricing for its AI models. It shows a clear trend of global AI companies adapting their strategies to capture India's rapidly expanding user base.
Strengthening Indian Presence
Anthropic is also expanding its footprint in India with the establishment of a new office in Bengaluru. This includes hiring local leadership and focusing on enterprise solutions, signaling a long-term commitment to the Indian market.
